INDIANAPOLIS - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is working with the University of Vermont to help launch and promote a new emoji/sticker keyboard for Catamount fans to use in their everyday social interactions.

Vermont and Learfield Licensing worked with licensee MyWeb GP/Ree Sticker to help design the collection of emojis and stickers, which are now available on iOS and Android platforms. Fans can download the "Ree Sticker" app through the App Store, and the Google Play Store, which will provide access to many spirit-inspired designs for use in emails, texts and social media platforms like Facebook, Twitter and Instagram.

"We are thrilled to partner with Ree Sticker," said Krista Balough, Vermont's Associate Athletic Director for External Relations & Communications. "Showcasing Rally in a set of emojis is just another great way to promote our brand and engage our loyal fan base."

Vermont will be supporting the launch and promotion of the new line of emojis primarily through social media. Learfield Licensing created custom graphics to help launch and promote the program. Moving forward, the Vermont branded images will be used regularly in communication through UVM Athletics social media.

About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield's history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients' brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.
 
Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors' Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.