BURLINGTON, Vt. (Nov. 2nd 2021) – UVM Athletics and its multimedia rightsholder, LEARFIELD's Vermont Sports Properties, announced today the renewal of the Vermont Mutual and Catamounts' sports marketing partnership. Under the renewal agreement, Vermont Mutual will retain category exclusivity for the state.
The new, multi-year agreement will focus on a new core component – Vermont Mutual's presenting sponsorship of National Girls and Women in Sports Day on Feb. 5, 2022. To acknowledge the accomplishments of female student-athletes, UVM and Vermont Mutual will host a celebration at the women's basketball game that Saturday when the Catamounts play host to UMass Lowell at 2 p.m.
Vermont Mutual's President and CEO, Dan Bridge, noted "Vermont Mutual is very proud to continue our partnership with the University and to support National Girls and Women in Sports Day and the dedicated female student-athletes at UVM."
Additionally, as part of its renewed sponsorship commitment, Vermont Mutual will continue to receive brand visibility across all sports programs and have on-court logo placement at Patrick Gymnasium.
Notably, Vermont Mutual will continue its support of the "Cats Win, Community Wins" program providing monetary assistance to local nonprofit organizations. Every time any Catamount team wins, Vermont Mutual earmarks $100 to the program. Over the past five years, the company has donated a total of $64,000 through Cats Win, Community Wins to Boys & Girls Club, Make-A-Wish Vermont, Spectrum Youth Services and Vermont Foodbank.
Vermont Mutual's Executive Vice President & COO, Mark McDonnell, commented "We're excited to continue with the Cat's Win, Community Wins program. It's a fun way to get needed financial support to organizations doing incredible work in our communities."
"Vermont Mutual has been a tremendous partner of UVM Athletics and we're very excited for their enhanced involvement around National Girls and Women in Sports Day," said UVM Director of Athletics
Jeff Schulman. "We very much appreciate the ongoing commitment to our student-athletes, coaches and our overall program, and the unwavering support of the 'Cats Win, Community Wins' initiative which helps support so many amazing organizations in our community."
"It's so wonderful to have Vermont Mutual invest in females and their bright futures," said Mayer Women's Basketball Coach
Alisa Kresge. "NGWSD is about celebrating females in athletics everywhere and to honor those remarkable women who paved the way for girls and women today. More importantly it's about continuing to empower young females and helping them push to achieve their goals in life. A big thank you to Vermont Mutual for being a part of paying it forward to keep doors open for our girls."
Vermont Mutual Insurance Group® is a trade name of Vermont Mutual Insurance Company, Northern Security Insurance Company, Inc. and Granite Mutual Insurance Company. Chartered in 1828, Vermont Mutual is one of the ten oldest mutual property/casualty insurers in the United States and provides coverage throughout New England and upstate New York. Through more than 400 independent agencies, the Group insures over 315,000 policyholders, with a direct written premium of more than $500,000,000. The group is rated "A+ Superior" by A. M. Best and a Ward's Top 50 performing property/casualty insurer in the U.S. for the past thirteen consecutive years.
ABOUT LEARFIELD
Vermont Sports Properties, led by General Manager
Alicia Hawks, works in complete collaboration with the athletic administration to grow the Catamount brand.
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
