BURLINGTON, Vt. – New England Federal Credit Union (NEFCU) and Vermont Athletics are extending and expanding their existing partnership to add presenting sponsor rights for the 2024 Vermont women's soccer season in an agreement with Learfield's Vermont Sports Properties.
The Vermont-based NEFCU has been a partner of UVM Athletics for the past decade, signing on as the presenting sponsor of the Vermont men's soccer season in 2023 and is excited to replicate their support with the women's soccer program for the upcoming season.
"UVM women's soccer and NEFCU are rooted in Vermont and we look forward to growing this relationship in the community we are so invested in. We are thrilled for this partnership and are excited for the season ahead," said Vermont women's soccer head coach
Kristi Huizenga.
In addition to providing a sponsorship presence across all Vermont athletic facilities, the relationship between New England Federal Credit Union and the Catamounts extends beyond the field to the classroom with NEFCU providing vital financial education to all first-year student-athletes.
"We're delighted to build on our long-time partnership with UVM Athletics and continue supporting our student-athletes on the field and with their finances," said Sarah Ricker, community relationship manager at NEFCU. "We can't wait to cheer on the men's and women's soccer teams and see our community rally around the Catamounts this season."
The Vermont women's soccer program is coming off of a 10-win season in 2023 and celebrated its first America East Conference title in 2021, leading to an NCAA Tournament berth. The UVM men's soccer team has tallied 13-plus wins and advanced to the NCAA Tournament in three consecutive seasons with a historic run to the national quarterfinals in 2022 that led to a No. 4 national ranking at the end of the season.
Vermont Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holders for University of Vermont Athletics and handles all sponsorships and in-venue signage and advertising on behalf of the Catamounts.
About New England Federal Credit Union
New England Federal Credit Union (NEFCU), headquartered in Williston, Vermont, is a member-owned financial institution serving Vermont and select counties in New Hampshire. For more information about membership requirements and benefits, visit nefcu.com.
About University of Vermont Athletics
The University of Vermont Athletic Department oversees programming in Intercollegiate Athletics and Campus Recreation. With a strong commitment to academic success, the intercollegiate program includes 18 NCAA Division I sports with a history of significant competitive success. In recent years, men's and women's basketball, men's hockey, men's and women's lacrosse, men's and women's soccer, and women's track have advanced to the NCAA Tournaments with skiing winning the NCAA Championship most recently in 2012.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
